SERVICES

Comprehensive Book Marketing
Services and Packages

Clear deliverables, transparent structures, and fully documented written execution tailored to your specific genre, publishing path, and career goals. Every service includes a detailed breakdown of exactly what you receive.

WHERE TO START

Not Sure Which Service
You Need?

Every author's situation is unique. A debut novelist with zero platform needs a very different strategy than a prolific indie author with a 15-book backlist. Here is a quick guide to help you find the right starting point.

Launching a new book in 1 to 4 months?

The Bestseller Launch Architecture is your solution.

Already published but sales are flat?

Backlist Revitalization or Paid Ads Management.

Getting traffic but no sales?

Amazon Listing and Conversion Optimization.

Want to build your email list?

Reader Magnet and Email Funnel Suite.

Prefer to DIY but need guidance?

Comprehensive Written Author Marketing Roadmap.

Still not sure?

Submit your details and I will recommend the best fit.

TIER 1: FULL-SERVICE LAUNCH
MOST POPULAR

The Bestseller Launch Architecture

90-Day Full-Service Campaign

For authors with an upcoming release 45 to 120 days out Eliminates launch confusion, weak conversion, one-day spikes

Phase 1: Pre-Launch Foundation, 8 to 12 Weeks Out

  • Competitor and comp-title market audit analyzing the top 20 comparable titles in your genre, their pricing standards, keyword strategies, review counts, and audience trigger points, delivered as a detailed written report
  • Deep-dive reader persona development including demographics, reading habits, favorite comp authors, preferred social media platforms, and emotional purchase triggers
  • Complete metadata and keyword suite with 50 high-intent backend keywords organized into 7 KDP keyword fields, custom title and subtitle recommendations, and strategic category selection with current bestseller threshold analysis for up to 10 niche categories
  • High-conversion blurb rewrite with two complete direct-response product description variations built around emotional tension, genre-specific hooks, and proven copywriting frameworks including AIDA and PAS, formatted with HTML styling for desktop and mobile readability
  • Amazon A-plus Content copy and layout blueprint with strategic selection of modular layouts, complete copywriting for every image and text block, and specific visual design briefs for your graphic designer
  • ARC Advance Reader Copy campaign plan with step-by-step recruitment roadmap, platform selection covering NetGalley, BookSirens, StoryOrigin, or custom outreach, outreach email templates, reminder sequences, and review tracking spreadsheet to secure 50 to 200+ verified reviews on release week
  • Pre-order link setup and optimization coordination across all major retailers including Amazon, Apple Books, Barnes and Noble, and Kobo

Phase 2: Buzz Building, 4 to 8 Weeks Out

  • Custom reader magnet and lead magnet funnel strategy including concept development and copywriting for a high-converting reader magnet such as a prequel short story, bonus chapter, deleted scenes, or checklist, plus landing page copy and opt-in funnel design
  • Email newsletter launch sequence with 5 custom-written email broadcasts covering Teaser announcement, Pre-Order push, Launch Day blast, Review Request, and Week-One Recap, ready to load into your email platform
  • Social media content calendar with 30 days of daily promotional post copy tailored to your genre and voice, including BookTok hook scripts, Instagram caption templates, and Facebook engagement posts
  • Book blogger and bookstagram outreach campaign with minimum 25 targeted written pitches to genre-specific reviewers, bookstagrammers, and BookTok creators in your niche
  • Cross-promotion coordination including newsletter swaps and group promo coordination with established authors in your genre

Phase 3: Launch Week Execution

  • Multi-platform ad campaign launch including creation, targeting, and management of Amazon Sponsored Products, Sponsored Brands, Meta Facebook and Instagram Ads, and BookBub Ads with real-time bid monitoring
  • Launch-day email blast written and scheduled for maximum open rates and click-through performance
  • Real-time performance monitoring with daily ad performance tracking, bid adjustments, and budget reallocation based on live data
  • Amazon category monitoring tracking your bestseller badge progress across all assigned categories throughout launch week
  • Daily written updates delivered directly to your inbox with sales data, ad performance, review counts, and ranking updates

Phase 4: Post-Launch Sustainment, 2 to 4 Weeks After Release

  • Ad campaign optimization and scaling based on launch-week data to maximize ongoing return on investment
  • Post-launch email sequence with 3-part series to capture stragglers, drive additional reviews, and maintain sales momentum
  • Review generation follow-up campaign with structured email outreach to ARC readers and early buyers requesting verified reviews
  • Comprehensive post-launch performance report with complete ROI breakdown, sales analysis, ad performance metrics, and strategic recommendations for ongoing marketing beyond the initial 90 days
Request a Written Proposal
TIER 2: PAID ADVERTISING

Monthly Paid Ads Management

Amazon, Meta, and BookBub Campaigns

For published authors wanting consistent daily sales Fixes low ROAS, runaway ad costs, stagnant sales ranks

Ongoing, hands-on ad campaign management designed to drive consistent daily sales and maximize your return on advertising spend. I manage your campaigns across all major platforms while keeping your cost-per-click and cost-per-acquisition as low as possible.

Platforms Covered:

  • Amazon Advertising including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
  • Meta Ads covering Facebook and Instagram feed, stories, reels, and audience network
  • BookBub Ads with CPC campaigns targeting BookBub's 15 million plus engaged reader base
  • TikTok Ads for BookTok-driven genres and emerging platform strategies

Full Deliverables Included:

  • Complete audit of all existing ad campaigns with detailed written performance analysis and specific recommendations for improvement
  • Full campaign rebuild or new campaign creation from scratch with structured campaign tiers covering Auto Targeting, Manual Keyword Targeting Exact and Broad, Competitor Comp-Title Targeting, and Category Banners
  • Deep keyword and audience research specific to your genre and comp titles, delivered as a written keyword dossier
  • Ad creative development including headline testing, image and video creative recommendations, and continuous A/B split testing
  • Daily bid management, budget allocation, and negative keyword pruning to eliminate non-converting search queries
  • Detailed Monthly Written Performance Report with complete breakdown of total spend, revenue generated, cost-per-click, conversion rates, ACOS, ROAS, and strategic recommendations for the upcoming month, delivered as a formatted PDF
  • Ongoing A/B testing of ad copy, targeting, and landing pages to continuously improve your cost-per-acquisition over time
Request Ad Management Pricing

BookBub Ads and Featured Deal Execution

Reach 15 Million Plus Engaged Readers

Most authors submit BookBub Featured Deal requests without a supporting ad strategy, resulting in frustrating rejections. This service builds the complete campaign infrastructure to maximize your chances of approval and amplify the results if accepted.

  • Custom ad copy variations targeting fans of 30+ verified comparable authors in your genre
  • Bidding strategy configuration covering CPC optimization versus CPM volume based on your budget and goals
  • Timing coordination for discount promo sites including Freebooksy, Bargain Booksy, Robin Reads, and Fussy Librarian
  • Featured Deal submission strategy and written pitch optimization to maximize approval chances
  • Post-promotion performance analysis delivered via detailed email report
Inquire About BookBub Services
TIER 3: RETAIL OPTIMIZATION

Amazon Listing and Metadata Overhaul

Complete Conversion Optimization

For authors getting clicks but no sales Fixes weak blurbs, bad keywords, wrong categories

Your Amazon product page is your 24/7 salesperson. If it is not converting browsers into buyers, you are leaving thousands of dollars on the table every single month. This service transforms your listing into a high-converting sales page.

  • Comprehensive Amazon listing audit with detailed written evaluation of your cover effectiveness, title, subtitle, blurb, categories, keywords, reviews, A+ Content, and Author Central profile, including competitive analysis of the top 10 bestselling books in your category
  • Complete blurb rewrite with two hook-driven variations built around emotional tension and genre-specific purchase triggers using proven direct-response copywriting techniques
  • 7 KDP backend keyword sets with fully populated 50-character keyword strings maximizing algorithmic indexation for high-intent search terms
  • Category selection audit with up to 10 niche category recommendations and current bestseller threshold analysis showing exactly how many daily sales you need to hit number one in each category
  • Amazon Author Central optimization plan including bio rewrite and cross-title catalog linking strategy
  • Pricing strategy analysis with data-driven recommendations based on genre standards, competitor pricing, and your career goals
  • Detailed 15-page written optimization report with before-and-after comparisons, implementation instructions, and projected impact analysis
Request a Written Listing Audit

Amazon A-Plus Content Design and Copywriting

Boost Conversion by Up to 15%

Make your Amazon product page look like a major publishing house release. A-plus Content is proven to increase conversion rates by 10 to 15% by giving browsing readers the rich visual experience they expect in 2026.

  • Strategic selection of modular layouts including Standard Header, 3-Card Comparison, Editorial Quotes, Character Highlights, and Image and Text overlays
  • Complete copywriting for every image block, text module, and comparison chart
  • Specific visual design briefs with exact dimensions, color palette recommendations, and typography suggestions for your graphic designer or DIY assembly
  • Mobile-optimized layout recommendations since over 60% of Amazon book purchases happen on mobile devices in 2026
Inquire About A-Plus Content
TIER 4: READER ACQUISITION

Reader Magnet and Automated Email Funnel Suite

Build Your Owned Reader Platform

Your email list is the single most valuable asset in your author career. It is the only reader platform you truly own, independent of Amazon, Facebook, or any other algorithm that can change overnight and destroy your sales.

  • Reader magnet concept strategy including prequel short story, deleted scenes, bonus chapter, character dossier, novella, or non-fiction checklist tailored to your genre
  • High-converting landing page copy and call-to-action hooks designed to maximize opt-in rates
  • Opt-in funnel design and platform configuration for ConvertKit, MailerLite, Mailchimp, or your existing email platform
  • 6-part automated welcome sequence that delivers the freebie, introduces your author world, sets reader expectations, builds trust, and drives readers to buy Book 1 on autopilot
  • List segmentation and tagging strategy by genre, series, and engagement level
  • Deliverability optimization ensuring your emails land in the inbox, not the spam folder
  • Growth strategy including newsletter swaps, StoryOrigin and BookFunnel group promos, and paid list-building campaigns
Inquire About Email Services

Complete Backlist Revitalization Strategy

Multi-Book Catalog Scaling

If you have 3 to 20 plus published titles that are not generating meaningful revenue, your backlist is a sleeping giant waiting to be woken up. This service transforms dormant titles into reliable passive income engines.

  • Comprehensive catalog read-through audit with detailed analysis of sales data, read-through rate calculations for every book in your series, and revenue gap identification showing exactly where you are losing money
  • Cover and blurb assessment for every title with specific redesign and rewrite recommendations
  • Loss-leader pricing strategy for Book 1 to feed backlist sales across the entire series
  • Series back-matter updates ensuring end-of-book links drive direct downloads of the next title in the series
  • Box set bundling strategy and promotional calendar
  • Cross-promotional funnel architecture using Book 1 as a reader magnet
  • Backlist ad campaign creation and optimization
  • Seasonal promotional calendar covering holiday sales, anniversary promotions, and genre-specific events
  • Comprehensive 90-day written backlist growth plan with projected revenue targets and step-by-step implementation instructions
Inquire About Backlist Services
TIER 5: STRATEGIC AUDITS AND COACHING

Comprehensive Author Marketing Roadmap

25 Plus Page Written Strategic Audit

For authors who prefer to implement their own marketing but need an expert, comprehensive, custom operational blueprint to follow. This is the most cost-effective way to access my decade of expertise.

  • In-depth written diagnostic of your covers, blurbs, pricing, categories, keywords, website, social media, and email list
  • Custom 90-day step-by-step marketing plan tailored to your specific budget and goals
  • Recommended comp-title list, ad keyword starter packs, and promotional calendar
  • Specific action items prioritized by impact and urgency
  • Resource recommendations covering tools, platforms, and services for every stage of your campaign
Request Your Custom Roadmap
COMPLETE CATALOG

All 35+ Services
at a Glance

Every specialized book marketing service I offer, organized for easy browsing. Click any service or submit a written inquiry to learn more.

Full-Service Book Launch
Pre-Order Campaigns
ARC Team Building
Launch Day Blitz
Post-Launch Sustainment
Amazon Ads Management
Meta Ads Management
BookBub Ads
TikTok Ads
Audiobook Ads
Metadata Optimization
Blurb Rewriting
A-Plus Content Design
Author Central Setup
Pricing Strategy
Newsletter Strategy
Reader Magnet Creation
Email Automation
List Growth Campaigns
Author Brand Identity
Website Copywriting
Social Media Strategy
Book Trailer Strategy
Podcast Booking Tours
PR and Media Outreach
Book Club Outreach
School and Library Marketing
Backlist Revitalization
Series Read-Through
Foreign Rights Marketing
Academic Marketing
Childrens Book Marketing
Audiobook Launch
Kickstarter Strategy
Written Author Coaching
Alice Clark Winn

Every Service is Delivered 100% in Writing

No matter which service you choose, every strategy, deliverable, report, and update is documented via email. You will have a permanent, searchable record of everything I do for your book.

This is not a limitation of how I work. It is the entire foundation of my methodology. Written communication produces better results because it forces clarity, creates accountability, and gives you assets you can reference forever.

Submit your book details and I will personally review your situation and return a detailed written proposal within 24 to 48 hours.

Submit Your Book Details
SERVICE FAQ

Common Questions About
My Services

Do you offer payment plans?

Yes. I understand that book marketing is an investment. For larger packages, I offer flexible payment plans split across 2 to 4 installments. Mention it in your email inquiry and I will include payment plan options in your written proposal.

How quickly will I see results?

It depends on the service. Ad campaigns typically start generating data within the first 48 to 72 hours, and you should see meaningful sales trends within 2 to 4 weeks. Full launch campaigns build momentum over 2 to 3 months. Backlist revitalization usually shows significant improvement within 60 to 90 days.

Do I need a big budget for ads?

Not necessarily. I have run highly effective campaigns with ad budgets as low as $5 to $10 per day. The key is not how much you spend but how strategically you spend it. I will recommend a budget in your written proposal that aligns with your goals and comfort level.

Can you work with my existing team?

Absolutely. I frequently collaborate with publicists, cover designers, virtual assistants, and other marketing professionals via email. The more hands on deck, the better. I integrate seamlessly into your existing workflow.

What if I am not happy with the results?

Your satisfaction is my top priority. If at any point you feel the campaign is not meeting our agreed goals, we will have an honest written conversation, adjust the strategy, and course-correct immediately. I offer a satisfaction guarantee on select packages.

Ready to Transform
Your Book's Performance?

Submit your book details via email and receive a transparent written proposal with exact recommendations, deliverables, timelines, and pricing designed specifically for your book and your goals.

Request Your Written Proposal See Real Results First